6 Comments
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Christina Nwabugo's avatar

You actually get it. This is the problem with African design everything is traditional — archival — a memory. Okay so what now. But let me read your essayyyyyx

Desiboom's avatar

Wow! I always thought that mix of indian aesthetic have so much potential and one more example of it is how nicobar is also doing these mixes with their products.

Thanks for giving a rationale and words to my thought ✨✨✨

kate's avatar

Absolutely gorgeous pieces, thank you for sharing and introducing me to Obeetee! Hoping to add a few pillows and a rug to my home.

Fatema Raja's avatar

Thank you!! Absolutely love their collection

Second Look's avatar

I love this idea of distance as a way of seeing again. Sometimes the object doesn’t need to change at all — only the frame around it does.

Muskan's avatar

Tbh, I felt like this was such an interesting article I read. That's what I felt like international brands were starting to copy and use the Indian design that makes their brand stand out, whereas Indian brands are ignoring the heritage and just falling for modern design. Like, it's not bad, but I felt like carrying your heritage with modern design is something we need to learn. That's what I felt like!!